The IWCA and BUNN Head to Oxford

By Desiree Logsdon
IWCA President, VP Marketing, Bunn-o-matic Corporation

IWCA  and BUNN were invited to The Saïd Business School at the University at Oxford, UK in May. The IWCA volunteer team was comprised of Shirrin Moayyad-Nespresso, Phyllis Johnson-BD Imports, Desiree Logsdon-BUNN and Pacita Juan-Women’s Business Council of the Philippines (photo left).

It all began when Mary Johnstone-Louis, a doctoral candidate in Management Research at the Saïd Business School, took interest in the IWCA’s mission to empower women in the international coffee community to achieve meaningful and sustainable lives; and to encourage and recognize the participation  of women in all aspects of the coffee industry.  Mary interviewed countless individuals in all segments of the coffee industry and traveled to areas of the globe where IWCA is doing their impactful work.  She developed a fascinating case study about the IWCA from what she learned.  As part of a carefully thought out plan, the organizers of the “Power Shift; The Oxford Forum for Woman in the World Economy” included the case study in the two-day program.  Case studies are usually reserved for students enrolled in MBA programs. 


Three professors were asked to present the case study: John Deighton, Harvard Business School and Peter Tufano and David Upton, Saïd Business School.  Along with the professors, three representatives from IWCA were invited to be part of the discussion.  This explains why BUNN went to Oxford.  Desiree Logsdon, VP of Marketing for BUNN and incoming president for IWCA, was part of the team.  The case study was presented in a traditional manner.  Attendees were sent the document prior to the conference.  The professors asked the audience to weigh-in on four questions regarding the work of the IWCA: Should IWCA develop a brand for coffees produced by the women they serve, should a coffee channel partner develop a women’s brand, should individual IWCA chapters develop a brand or should IWCA concentrate on advocacy for women in the coffee industry?

Other highlights of the two-day forum included several keynote addresses; Wu Qing, Founder of the Beijing Cultural Development Center for Rural Women presented  “Opening Opportunities for Women and Girls in Rural China” and Cherie Blair, Founder of Cherie Blair Foundation for Women and wife of former British Prime Minister Tony Blair, discussed “Technology for Women’s Enterprise Development; Perceptions and Practice.”

Guests at the forum were treated to a special coffee and chocolate tastingwith coffee from IWCA

Burundi and chocolate from Vivien Shelton Plantation.  Shirrin Moayyad, International Coffee Expertise Leverage Manager with Nespresso, demonstrated the nuances of cupping coffee for the crowd.

Blog posts are from Desiree's bunn-o-matic blog >