Recap: IWCA Lecture at SCA Expo 2024 - "Celebrate Women in Coffee, then ask: Where's the Data?"

At the Specialty Coffee Association (SCA) Expo 2024 in Chicago, the International Women's Coffee Alliance (IWCA) participated in a compelling lecture titled "Celebrate Women in Coffee, then ask: Where's the Data?" Moderated by Ruth Ann Church of Artisan Coffee Imports, the panel included esteemed experts Sylvia Calfat from COSA, Grayson Caldwell from Bellwether Coffee, Kyle Engelman from Grounds for Health, and Teopista Nakkungu Regional Coordinator for Africa and Middle East with IWCA.

The lecture began by acknowledging the significant strides made by women across all segments of the coffee value chain over the past two decades. Examples of improved participation and achievements were shared and celebrated, highlighting how far we have come. However, amidst this celebration, an important question emerged: where is the recent and reliable data to support these advancements?

Despite increased attention to gender issues within the coffee industry, the panel expressed concern over the scarcity of current and robust research on the topic. Outdated or poorly researched data sets—some over 15 years old—pose challenges in understanding and addressing issues with precision. This lack of data impedes progress in achieving equitable value distribution and hinders efforts to unlock funding and accelerate sustainability goals.

The discussion delved into innovative approaches to gathering data, emphasizing the importance of engaging directly with farmers. Traditional research methods are often costly and logistically challenging. Instead, empowering farmers with smartphones and clear instructions on data collection emerged as a practical and effective solution. Educating farmers on the purpose and benefits of data collection is key to fostering participation and understanding.

A compelling example highlighted by the panel was the impact of providing information on medical exams from Grounds for Health. Women farmers, upon understanding the importance of these exams, eagerly participated in prioritizing their own health—a testament to the transformative power of knowledge.

The lecture also shed light on the stark underrepresentation of women in decision-making roles within the coffee industry at various levels—local, national, and household. To address these gaps, the panel outlined crucial data needs, including gender-disaggregated data, comprehensive cost of production metrics, and insights into childcare and domestic work factors.

The conversation concluded with a call to action, emphasizing collaboration among coffee industry organizations to gather essential data that will empower women and support thriving communities. The IWCA remains committed to driving this initiative forward, recognizing that when women are empowered, entire communities prosper.

As we embark on this journey together, we are excited about the potential impact of collaborative efforts in advancing gender equity and sustainability within the coffee industry. This lecture was just the beginning—a catalyst for meaningful change that will shape the future of women in coffee and beyond.

Stay tuned for more updates and initiatives from IWCA and its partners as we work towards a more inclusive and empowered coffee community. Because when women are empowered, communities thrive.