There's something that happens at a cupping table that doesn't happen anywhere else at a tradeshow. The noise falls away. People lean in. And for a few minutes, everyone in the room is paying attention to the same thing — what's in the cup, and the hands that grew it.

On June 25th at 4:00pm, IWCA is hosting a coffee cupping in partnership with Cup of Excellence at World of Coffee Brussels. Join us in Room 2 for an afternoon of exceptional coffees sourced from women-led and women-produced origins, shared in the company of people who care deeply about where coffee comes from and who it belongs to.

Cup of Excellence has spent more than two decades identifying the world's highest-scoring lots and connecting them to the global market. Their commitment to transparency, quality, and the farmers behind the coffee aligns closely with what IWCA has been building for over twenty years: a global network where women in coffee are recognized, resourced, and connected to opportunity at every level of the value chain.

This cupping is open to everyone at World of Coffee Brussels. Whether you've been part of the IWCA community for years or you're meeting us for the first time, you're welcome at the table. Bring your curiosity, bring a colleague, and come ready to taste something worth talking about.

IWCA Coffee Cupping with Cup of Excellence World of Coffee Brussels June 25, 2026 | 4:00pm | Room 2

Find us at Booth 7730 during the event. We'd love to connect.