You've done the work. You grow great coffee. But getting in front of the right buyers, saying the right things, and walking away with real relationships? That's a different skill.
On July 2, IWCA is hosting a free live webinar with Sara Morrocchi, founder and CEO of Vuna, drawing from her Digital Coffee Sales Playbook. This session is built for producers, exporters, and coffee entrepreneurs who want to show up to trade shows prepared.
You'll leave with practical tools to understand different buyer types, sharpen your positioning, and communicate your offering more clearly and confidently.
Interactive. Bilingual (English and Spanish). Free to attend.
Date: Wednesday, July 2, 2026
Time: 5:00 PM CET / 8:00 AM PT / 10:00 AM CT / 11:00 AM ET
Cost: Free
About Sara Morrocchi
Sara Morrocchi brings 20 years of experience in green coffee sourcing and market strategy across East Africa, Latin America, and Southeast Asia. She is the founder and CEO of Vuna, a digital coffee company supporting producer organizations and exporters to build market access and commercial performance. Since 2020, Vuna has reached over 5,000 participants globally. Sara is a regular speaker at international coffee forums and serves on multiple company boards.
About Vuna
Vuna supports coffee producers and exporters through training, business coaching, and market linkages. Their Digital Coffee Sales Playbook helps partners build resilient, profitable businesses. Learn more at vuna.co.
About IWCA
The International Women's Coffee Alliance connects women across the global coffee value chain through 37 chapters in more than 35 countries. Learn more at womenincoffee.org.